Experienced UI/UX Designer specializing in digital product design, eCommerce optimization, and high-performing user interfaces for international brands. Strong background in wireframing, prototyping, CRO, responsive design, and scalable design systems within agile environments.
Contributed to projects for Iulius Group, Ariston Thermo Romania, Timișoreana, and SanaExpert (including branding and visual identity initiatives).
Focused on delivering seamless user experiences with measurable business impact.
Designing digital products that convert: web, eCommerce, and brand identity, from research and wireframes to production-ready UI. Every decision is grounded in usability, business goals, and measurable outcomes.
Lead the full design process, from research and wireframing to high-fidelity UI, with a focus on clarity and intent.
Collaborate across engineering, product, and marketing to deliver solutions that are both user-centered and business-driven.
Bridge design and development through a strong front-end background, enabling seamless execution from concept to ship.
Design experience spanning digital products, multi-channel marketing campaigns, and international eCommerce — including conversion optimization work for a German health brand.
Proficient in Figma and Adobe XD for end-to-end design workflows, from low-fidelity wireframes to production-ready assets and handoff.
RSGE is Romania's leading HSE one stop shop — SSM, PSI, RSVTI, HACCP, HR, and more under one contract. 12 years in operation. 485 clients renewed after year one. A guarantee written into every contract: if your company gets fined while under their watch, RSGE pays it.
Full process from brief to production: information architecture, visual design, copy direction, and a 5-stage performance audit delivered post-launch. TTFB was at 4.7 s, LCP at 6.2 s, Core Web Vitals FAILED. The brief mapped root causes to a sequenced fix plan with projected outcomes at each stage.
Read the full case studyOpen to new projects, freelance or full-time.
